Employer Brand and Recruitment Marketing Lead - 12 Month Contract - Farnborough Based - £52.57 an hour Umbrella Inside IR35
This is a great opportunity to join one of the UKs leading Defence organisations based in Farnborough.
Role holder will have detailed knowledge of recruitment marketing and employer brand campaign development and deployment. They will work with both internal and teams and external agencies to develop campaigns across multiple channels, using different media and content formats. They should have good understanding of how effective campaigns are developed including strategic and creative development processes, asset production, media buying and campaign measurement and optimisations. They will be the subject matter experts in asset production, media trends and audience
insights that impact effectiveness e.g. video consumption insights, platform enhancements, new content formats and so on. The individual would be an experienced professional with technical expertise in using audience segmentation and insight to influence specific groups in positively influencing perceptions of the company as an employer. This will in turn drive attraction to present and future career opportunities creating pipelines of warm candidates/talent pools. The role
will involve capturing data on campaign activities performance and make recommendations for optimisation. They will have a keen eye for talent competitors' recruitment marketing campaigns and be feeding insight into the organisation to inform ongoing strategy.
Experience required: -
- Increased knowledge of Digital Marketing and use of digital channels, platforms and careers site in Employer branding and recruitment marketing
- Experience of using insights and data to plan, deploy budget and measure activity to increase effectiveness, reduce costs and improve ROI.
- Experience of working cross functionally to instil greater cohesion across comms specialisms, sharing best practise
- Line management experience - sharing own technical expertise and supporting direct report's development and performance.
For more information please contact Lauren Morley at JAM Recruitment. Or click apply.
JAM Recruitment is acting as an employment business with regards to this position.
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